Several new bloggers are currently learn SEO of course you will look for some SEO methods that will be applied to his blog in order to get good rankings in search engines, one of which is looking for the most SEO friendly URL settings or friendly to search engines like Google.
In this article, I will explain the most SEO friendly permalink URL structure in WordPress. If you are a new user and use the latest WordPress for your blog, by default the URL used is SEO friendly, it is different if you use the old version of WordPress whose permalink structure is still not SEO Friendly. But even so I will explain a few things about the WordPress permalink structure in full here.
What is an SEO Friendly URL?
Previously, let’s first understand what a URL is SEO Friendly before discussing more fully about WordPress permalinks and how to optimize SEO on your blog URL.
SEO Friendly URLs are SEO Friendly URLs containing keywords that describe the content of the article, and URLs are easy to read by humans and search engines. Beautiful URLs or what we often read pretty links also increase the chance of your article to rank higher on search engines.
Example of an SEO Friendly URL:
Whereas below is an example of a URL that is not very SEO Friendly:
You need to know that in the latest version of WordPress, since the version 4.2 update by default it will use the most SEO friendly permalinks structure that takes the URL from the name of your post title. So the latest WordPress users no longer need to set permalink settings in WordPress.
Indeed, the old version of WordPress used to default not to use SEO friendly URL structure settings like now, but you are required to choose these settings yourself.
Permalinks URL settings in WordPress
In WordPress, the link URL settings are called Permalinks (permanent links). You will see several permalink structure options and URL structures that you can choose from as desired.
To get to the WordPress permalink settings page, the first thing you need to do is go to the menu Settings »Permalinks in your WordPress admin area. And you will see the settings page as below.
- Day and name
- Month and name
- Post name
- Custom Structure
Pilih Sturktur URL menggunakan tags.
And here is a complete explanation of the URL structure above:
The first option which is called “plain” is used as the default WordPress URL structure prior to version 4.2. And this option is not an SEO Friendly URL option.
Options “Day and Name” and “Month and Name”, this option is somewhat SEO friendly because it has a post name in it. However, with the date, the URL becomes too long. In addition, if your article is outdated and you want to update it, changing the latest date will risk changing the link and this is very risky because your old link will die.
However if your blog or website is a news site or one that updates content regularly, then using either of these two settings is a good choice, as showing the date in your URL will tell visitors that your article is new and this will certainly improve the experience. users.
The “Post Name” option is the most SEO friendly option because the URL looks short and pretty. And this is the URL structure used by verandalounge.
In the past verandalounge used a custom permalink structure that added the category name along with the post name in the URL. And this used to be the best URL choice, but after the development of WordPress brought the default permalink setting “Post Name” that means this is the best setting for SEO friendly URLs and I changed it because the URL by entering the category looks bad and too long.
Creating Custom URL Structures with Tags
Below are some tags that you can use to set your blog’s permalinks. However, the best option is still as I have explained above, which is to simply use “Post name”. However, if you want to do a custom URL you can use the official tags list from WordPress as below:
%year%– Displays the year, 4 digits, for example 2016.
%monthnum%– Displays the month, for example 05
%day%– Display date, example 28
%hour%– Display hours, for example 15
%minute%– Displays minutes, for example 43
%second%– Displays seconds, for example 33
%postname%– Display the post title (post slug)
%post_id%– Returns the unique ID of the post, for example 423
%category%– Displays the name (category slug).
%author%– Displays the author name.
After you have finished setting up the URL structure in WordPress, don’t forget to click the Save Changes button to save the configuration you have selected. And now your URL has changed to a URL according to the structure you choose.
Do not change your URL if it is in an SEO Friendly state to be changed to custom, because this will make you lose search rankings and make your URL that has been indexed by search engines when visited by a visitor will be redirected to a 404 page or the page cannot be found, and it makes bad search rankings.
However, if it’s absolutely necessary you have to redirect to the correct URL. And if your article is linked to another article in the post then you must replace it too. You can change URLs in posts, pages, and images at the same time with the Velvet Blues plugin. You can read how to use it in the article How to Change WordPress Content Link URLs Quickly
and don’t forget to install the plugin 301 Redirect so that the URL is automatically redirected to the newest URL.
Above is the use of the URL format I recommend and SEO Friendly, and I hope this article is useful for you and good luck. 🙂