To get traffic or visitors, you need people who are willing to visit your site. In order to get them to visit your site, you need to know what they are looking for, what words they type in the Google search field and what type of content will best suit their intentions. In short, you need a keyword strategy. In this SEO Basics article, I’m going to take a brief look at what a keyword strategy is and how it goes hand in hand with keyword research so that your content can win out in the search results.
What is a keyword strategy?
While a lot of it just talks about doing keyword research to figure out what terms you should use and guessing what words people will type in the search bar, what you do after that is just as important: it’s your keyword strategy. Keyword strategy contains every decision you make based on your findings on your keyword research project, whether it’s about the content you plan to write or how you will track the results in Analytics. A keyword strategy is about how you want to target those keywords, now and in the future.
A keyword strategy is formed when you look at yourself and your environment
You need to have a lot of insight if you want to make informed decisions about your keyword strategy. Start by investigating yourself, your products and your competitors and know yourself what you think when looking for something in a search engine in terms of what you are going to type, keep the word very general and easy.
Look at yourself
As I mentioned above, a good keyword strategy starts with looking at yourself and your business. What are you doing and why? What is your purpose? What makes you unique in this world? What message do you want to send? How is your branding? Why would anyone want to visit your site? Better insight leads to a better understanding of what you hope to achieve so as not to waste resources. There’s no point in focusing on the wrong things.
See search intent
Once you’ve perfected your uniqueness, it’s time to see how. Search intent is the reason behind what searches should lead to your site. Do you know your audience? Are people just looking for information or are they willing to buy things too? Is there a way for you to target specific intents with focused content to influence them?
Look at the words
Words are at the center of everything. By doing keyword research, you should gain great insight into the words people use to find what they are looking for via search engines. Now, you need to produce user-oriented content that fits their aims and objectives perfectly where your content actually contains what they are looking for and make it honest and useful.
Look at the competition
When writing your keyword strategy, you need to pay attention to your competitors. What are they doing? How well do they rank for the term you want to attack? What content do they have? Is there a way for you to fix that? Have you ever thought about looking at long tail keywords or (long tail keyword)?
Look at the search engine itself
Of course, while looking at your competitors, you will often use search engines to see how they are performing. Carrying out this type of search can provide you with great insight into your competitors’ strategies. It also gives you a really good feel of what happens when you type in your main focus keyword phrase. What’s the real estate on screen like? Is there a feature snippet that you can target? Are there other types of rich results? Is there a local package?
In some markets, if you track developments over time, you may find that search engines are increasingly providing answers that lead to click-free searches. Always keep an eye on the search engines, but don’t obsess over every little algorithm update.
Of course, analyzing data plays a big role in the success of your keyword strategy. Before and after, Google Analytics provide invaluable insight into your site’s performance. Even Google Search Console can provide a lot to think about and opportunities to pursue! So never ignore these two Google tools for you to be successful in competing in search engines.
How do you target your keywords?
Checking your analytics regularly to track your SEO performance is essential, but you can’t have performance without content tailored to your specific needs and strategy goals. If you’ve gone through all the steps and done thorough keyword research, then you should have an idea of what you should be targeting and how you should go about it. You can use these insights to create the content you need for your strategy to work. There are many things you can do such as:
- Create a landing page or landing page
- Create different types of content for different search purposes
- Creating certain content to get featured snippets (Fetured Snippet)
- Or maybe voice search is something that might suit your strategy?
- Or an application?
- And maybe video?
Something else entirely?
Many roads lead to Rome, but some roads are more difficult than others. You could say that you got to Rome quickly by road, but there you might run into traffic because everyone wants to take that route. Sometimes, you have to make the more adventurous decision that is better to take a slightly more difficult route maybe over a mountain less traveled – however, the results may amaze you !. Of course with this term you will better understand what I mean.
Update your keyword strategy
Along the way, there are a lot of things that can happen and your keyword strategy has to take it into account. Re-evaluate your keyword strategy regularly. Have there been any significant changes from what you are doing and need to be assessed and evaluated? Perhaps your user language has changed or a new competitor is gobbling up market share. Keeping an eye on these things is very important and make changes if necessary!
And those are some of the keyword strategies you can learn to win on search engines. Implementing the things I mentioned above is essential if you want to be successful in attracting large numbers of visitors to your website or blog. Never stop learning and doing things that might look boring like this, but if you can master it it will be very easy for you in the world of blogging and online business like this. Hopefully this article was useful for you and good luck. 🙂