The Psychology of Color For Effective Business Marketing – Color is a certain spectrum contained in perfect light (white). The identity of a color is determined by the wavelength of the light (according to wikipedia). But this time what I want to discuss is the color psychology theory which turns out to play an important role in business and product marketing. That research shows that color has the power to change a person’s physiology and mental state.
In fact, a 1981 study by Wohlfarth and Sam concluded that blood pressure and aggressive behavior could be controlled simply by changing the lighting spectrum in the subject’s environment.
Over the years, market researchers, brand managers and product designers have used this information to effectively solicit business perceptions that are profitable and influence early product engagement. Just have a look and you will definitely see evidence of this marketing strategy – fast food restaurants are usually red and orange, banks and financial institutions often use blue, while luxury products are usually packaged in black.
What colors do you use when designing your business logo? Or at this time maybe you are thinking about changing the color of your place of business? Maybe you plan to repackage a product or just choose web templates You? If one of these questions is one of the questions that is on your mind, then I am here to provide an article on using color psychology to enhance your brand to make it more attractive to your target audience.
Here are the typical impressions associated with a few basic colors:
- Red: is a color that represents heat, passion and joy. It easily attracts attention and generates energy and speed. Feel tired? Coca Cola can help you get that boost.
- Orange : is the color of warmth and vitality. It’s also associated with reliability and playfulness. Enervon will say. More Energy, Mas Happy 🙂.
- Yellow: is the color of optimism and creativity. Bright yellow represents sunshine, cheer and happiness. Now you know why kids love McDonald’s.
- Green : is the color of serenity and health. It connotes growth, nature and freshness.
- Blue : is the color of security, truth and stability. This implies loyalty, reliability and open communication. One of the best bank such as Bank BCA and XL use this color.
- Purple : is the color of spirituality, intelligence and wealth. It can also mean royal, sentimental, creative and sophisticated.
- Pink : is a light intensity color. It conveys energy, fun and joy.
- Brown : is the color of durability and class. It can represent age, stability and relaxation.
- Black : is the color of power and drama. It’s serious, brave and strong. Jaguar’s target market is high-income people with a sophisticated and prestigious lifestyle.
- White : is the color of simplicity and cleanliness. It’s a message that’s young, light and pure. Maybe this is the reason why Apple uses this color.
Always remember that colors can mean different things across different demographics and cultures, so always think about your target market and study their general psychology.
If you want to use color to enhance your branding, you may want to start by considering your company’s vision and mission and from that determine what message you want to convey to your customers.
Furthermore, combining two or three colors and experimenting with different colors can help produce a more effective blend from your audience. For example, people are more likely to give favorable responses to someone wearing white and blue. But would you pack in that color if you wanted to sell french fries? 🙂.
Don’t be afraid to experiment and do market research to see which combination works best for your business. Lastly, understand that color psychology is only about impressions and perceptions. Ultimately, product quality and excellent customer service delivered consistently will matter more than the aesthetics of the brand itself.
Hopefully this article on The Psychology of Color for Effective Business Marketing was of use to you, and now you can find the right color for your business. 🙂