If we look, the average online businessman today already has his own website to sell their products or offer their services and even just for the company profile of their offline business. Indeed, there are some businessmen who sell and buy through marketplaces such as Bukalapak, Tokopedia, or Shopee (Indonesia’s best online shop). In addition, there are also those who sell it through social media such as Facebook and Instagram. But among the three, building a business through your own website is considered more comfortable and free.
It’s different when we sell at marketplace website, of course there are many provisions that must be obeyed. Not to mention that there is a discount or fee given to the company. Indeed, trading online through a personal website still has to follow the rules, but it’s not too difficult for you to obey. I’m sure you can do it.
But whatever it is, in the digital age like today, having your own business website is something that is highly recommended, especially for business people. This is because there are many benefits or benefits that can be obtained after building the site. In fact, it is not impossible if later you will get multiple profits from sales. What are the benefits of having your own online store? The following is the explanation:
1. More Professional and Increase Credibility
In today’s era, in developing a business, don’t just think about how much profit you get from selling my products. However, what was also being thought about was how to make this business that was built look more professional. One thing that can be done is to create your own website or website to sell as well as market the products being sold. That way, the credibility or level of customer trust in the business you are running is also getting bigger.
2. The Thrifty Way To Promote Your Business
How do you introduce your business to others? Is it by placing an ad in the newspaper or on the street? This method is not wrong and can be an alternative. However, if it continues, of course, the more money you have to spend. Unlike the case with promoting a business through its own website, there is no need to spend a lot of money to make the business that is run known by many people.
3. Customers Can Get the Latest Information from Your Website
The website can be a place for you to share information about products being sold to prospective buyers. This method is considered to be more effective and can build many networks which will have a positive impact, namely good reciprocal relationships with buyers so that your chances of getting repeat orders are also greater. Of course you want to be like that right?
4. Website Can Be Accessed 24 Hours
It is different when we sell goods in conventional stores, of course it is not possible if buyers have to come to the store for 24 hours non-stop. It’s different if we have a separate page for selling goods or services. Web can be accessed anytime and anywhere. Even though at that time you were asleep. This can provide convenience for your customers to get the information they need.
5. Can Reach A Wider Target Market
The website is an alternative place that is quite attractive to promote a business, both in the form of goods and services. An online store, e-commerce website or a retailer of a product, the website is a great place to promote your business to a wider market. This is not without basis, considering that a website can of course be accessed and viewed globally.
6. Product and Service Catalog Facility
Whatever business you are currently running, a website is a great medium to introduce all of your works. Not only that, you can also display testimonials from buyers there. Well, testimonials like that that can increase the trust of potential buyers in you are always the business owner. Besides that, the catalog also makes your business look more unique and different than others. Wow, very interesting right?
7. Save Time
If you sell goods offline, then maybe what makes you feel uncomfortable is the amount of time it takes to sell these items. In addition, providing information to customers also takes a long time. Be it, by telephone, appointments, in brochures and others. You become quite exhausted in serving customers. It just provides information, it still doesn’t do anything else. It’s different if we have our own business website, meaning that all activities can be done from that website.
How to Make a Business Website?
Is it difficult to make a web business? Of course not. The most important thing is you have to prepare capital for buy a domain and also hosting (10 best and cheap hosting services). Both the blogspot and wordpress platforms can be used to create online stores. But which one is more effective?
The answer is probably a self-hosting WordPress based online shop. This is because this type of web has features that are much more complete when compared to sites that still use the blogspot platform. In addition, in appearance installing wordpress self hosting does look more attractive and seems more professional. However, building an online store using a platform like this requires a lot of money.
So if you want to save money, you can also create an online store from the blogspot platform. Here you only need a fee to buy a domain per year. The price is also affordable, only around 150 thousand for .com. Not only that, using a blogger site is considered much easier when compared to the WordPress platforms.
Another alternative, if you have very large capital, can leave the creation of an online web shop to the experts. So, you just have to accept it. Wow, is it delicious? But this method is not suitable for those of you who have a limited budget.
How? Still hesitant to start an online shop? I think in order to improve the quality and service of the business that you are currently building, something like that (creating a web business) is very necessary. Especially in the digital era like today, all business activities have been carried out online, not offline like before.