There is a lot of hype in making money through YouTube and over time it has evolved and nowadays YouTube is more mature like any other platform. Of course, the most important thing and the most sought after from YouTubers is how to Monetize their channel so they can make money from YouTube.
The concept behind the YouTube Partner Program is simple: You create useful content that gets an audience and once it reaches the requirements your video can have an ad and every ad that viewers see on your video content – YouTube shares 55% of the revenue.
The good news is that previously you had to go through a lot of hurdles to become a partner (and you could get rejected a few times) but now, YouTube has made it even easier.
Learn YouTube Monetization
The following steps will allow monetization on your channel or YouTube channel:
1. Open the “Monetization” tab in Account Settings
2. Click “Enable My Account” (as shown in screenshot)
If you don’t see the page, there could be many reasons – Google is discussing the criteria for eligibility here. And explained briefly and clearly, here are four criteria that you must live by:
1. The partner program should be launched in your country and of course this applies to Indonesia
2. You don’t click on your own ads or try to game the system (as Adsense, account holder)
3. You are not infringing any copyright – TV shows, films, musical compositions (royalty free is OK), paintings, posters, software (unless otherwise authorized) – none of this is a problem if it is:
a. Are in the public domain
b. Licensed for commercial use or
c. Licensed as Creative Commons on YouTube
d. Eligible for Fair Use
If you’re worried about where to find music for your videos, YouTube has you covered. It is available for free in the Audio Library.
4. Your content is Advertiser friendly. The point here is that your content deserves to be watched by everyone and does not violate any rules or negative content. Positive content will have the potential to get advertisements from YouTube and advertisers.
5. Your video has been watched as many as 4,000 hours in the last 12 months and has gotten 1,000 subscribers or subscribers.
Furthermore, if all of you meet the requirements above, you need to activate monetization for videos. You can do one by one or several videos at once. And next, you have to link Adsense account You to your YouTube account.
Now that you have your account set up, you have several videos that are eligible for monetization and have linked your Adsense and YouTube accounts, it is time to break some common myths about YouTube Monetization.
Myth # 1: More Subscribers = More Money
That is not true. There is absolutely no relationship between your subscriber count and the amount of revenue you generate on YouTube. Well, not completely but YouTube doesn’t pay you per subscriber. You can have 100 thousand subscribers but only make very little money while someone with a subscriber under 50 thousand can make far more money than you. But large subscribers also allow your videos to be watched more.
Myth # 2: More views = more money
Almost the same! You see that PSY made over $ 5.9 million for the 2.52 billion plus views for Gangnam Style and there seems to be a strong correlation with views and money. And that is right! There is a correlation but YouTube does NOT pay you per view!
To resolve these two myths, we need to understand the YouTube Revenue Model. You see, as a YouTube Partner – you earn through Adsense.
Here’s what YouTube says on its Support page:
“Revenue is generated as a share of the ad revenue that is generated when people view your videos – so more views can lead to more revenue.”
It’s easier to understand how this is done once you approach it from an advertiser’s perspective. And here are the words taken from Google itself:
“The Adsense ads shown on your videos are determined automatically by our system based on a number of contextual factors related to your video. These factors include but are not limited to the metadata of your video and whether the content is advertiser-friendly. “
Why do you think contextual factors are in place? So that advertisers can determine their targeting! They can target by Demographic, Category, Topic, Contextual or even a specific page (Managed Placements).
To ensure that you are on the advertiser’s radar, you need to fill in as much meta-data as possible!
Make sure that your title says exactly what the video is about (great for making headlines that grab attention – but make sure that they’re not misleading).
Next, write a description. Average people don’t write detailed descriptions on their videos and this is a mistake. Indeed, if your channel is already popular this will not really matter, but if you are new then writing a good description is a must. Because this good description is what Google uses to understand the context of your video. And to make money through Adsense (YouTube), context is the key.
Pro Tips: Since the first 120 characters is what will appear in search results, use it to maximize your search click-through rate (CTR) – the number of people who clicked on your video / the number of searchers
Finally, use tags to enter keywords that are relevant to your video.
Finally, in advanced settings – don’t enable 3D videos (they are NOT ad-supported). Also, if relevant – add location and date. Dates are great for news value content! And the last advantage that will help you provide context – Description! Obviously, plug in text – as Google says, Context is KEY!
Advertisers then select the ad type they want to use for the campaign – Display ads and Video ads. Display ads can be standard banner ads or overlay ads – and these are usually pay per click. So a key component of your revenue is the ad clickthrough rate.
Video ads can be in-stream, in-slate, in-search, and in-display. Of this amount, what will be paid is video stream ads and video slate ads.
In-Stream is the most popular video ad format, These are ads that start playing before or during the video playing. The first 5 seconds are mandatory after the user has decided whether they want to continue watching or skip. Advertisers only pay when the user watches the ad for 30 seconds!
Here are some things you need to think about on Google Ad Formats:
“In-Stream ads are sold on a CPM basis, and can generate higher CPMs than any other ad format on YouTube. Please note that non-skippable or non-skippable in-stream ads can generate higher revenue than other ad formats, they also have a higher ad skip or skip rate. Enabling this ad format across your videos may result in lower video views to watch. “
So, what works best? Combination of several ad formats. Don’t just enable in-stream video ads.
How much money can I make?
It depends on MANY factors and cannot be calculated with certainty but only estimates.
“How much will advertisers pay to reach my audience.”
Banner ads can earn you $ 0.5 to $ 1 for every 1000 views. Pre-roll video ads (ads that play before the video starts) can generate between $ 2 – $ 5 for every 1000 views.
Do these numbers vary? Of course! Is there a good chance that you will be paid much less for Indonesian users than for US users? Why? Because advertisers (in general) will be willing to pay higher!
Here is the Flowchart for the YouTube Monetization Process from moneysupermarket.com!
(Note that you no longer need to reach 1000+ subscribers / views to apply to the YouTube Partner Program)
And that’s the complete guide on how to monetize your YouTube account. Hopefully this article was useful for you and good luck 🙂