Many wordpress themes are designed to display blog content in two different ways, some are displaying full posts or fully displayed posts and the other is simply displaying excerpts or summaries. In this article, I will discuss whether you should use a complete post or summary on your wordpress blog? Here I will discuss the advantages and disadvantages of using Full post vs Summary (Summary)? And I will also conclude which is the ideal solution that you need to apply.
Pros of Using Full Post vs Summary
In my own blog, verandalounge, I use the Summary type in displaying a list of posts both on the homepage and in the archive, this is done because it aims for a better user experience. I want visitors to easily browse the site and find what they are looking for.
1. Fast Loading
On verandalounge, many posts contain images with lots of screenshots in the article. By using Summarize on your blog, you will significantly increase your page load time. Imagine if the center click per page shows 10 posts and each of them has 10 pages with a length of 500+ words with several images displayed in the article, visitors will find it very difficult to browse the article, because they have to scroll too far down. The page will also load more slowly because the content is live and contains all the images. Using Summary significantly increases the speed and convenience for visitors to access and find various articles on the blog, and of course also enhances a better user experience.
As for search engines, Google in particular loves faster page loads, and that will have a positive effect in that improve SEO quality on the site.
2. Prevent Duplicate Content
By showing a summary on your blog page, you can prevent the content from being flagged as duplicate in search engines. For example, WordPress has categories, tags, date, and author by default. Publishing full posts in the archive will have each article appear in full on several different pages on your site. Even though search engines are smart enough at finding the Canonical URL for each post, they can still perceive duplicate content and will certainly affect your search engine rankings.
Note: If you are using full post then just use the Plugin Yoast WordPress SEO and set all Archive Pages to noindex, follow.
3. Increase Pageviews and Reduce Bounce Rate
People often tend to leave sites that load pages very slowly. And on the first point I’ve mentioned that using summaries makes page loads faster. By using summaries, you can of course also reduce the bounce rate. You can also increase pageviews because users have to click through to the full post page to read the full article. Both of these, play an important role in compressing your advertising revenue.
Disadvantages of Using Full Post vs Summary
1. Bad Excerpts
If you use the_excerpt (); in your wordpress theme, it means you display the article summary automatically. You will have the post summary displayed with a length of 55 words or words. Obviously this is too short and sometimes your sentence will be cut in half and read incorrectly. But you can actually create a custom summary manually in the area when you write an article, but of course it will be difficult for you and sometimes you forget to set the summary manually.
2. Hidden Content
Some visitors usually prefer to read all the articles on one page rather than having to click and move to a different page to read the entire article.
If your article is short and doesn’t contain many images, then you can choose to display the post in full on your blog page. But in most cases I always recommend using a summary for your blog page. Most good WordPress themes come with a built-in option that allows you to choose between a full post and a summary post in the theme settings. I hope that this article has helped you in choosing whether you should use full posts or summaries on your WordPress pages.