Finteza – Great Analysis Tool For Your Business Site – When you have a website, no matter what type of website you have be it a business site, blogger, news, online store, affiliates and others, it is very important to install an analysis tool to find out all the information about the visitors who come to your website.
The website analysis tool plays an important role in the progress of your website, the analysis will collect a lot of information that you can use for site development purposes, to establish a marketing strategy, evaluation and much more.
In general, website owners always use the familiar website analysis tool, namely Google Analytics. Where Google Analytics plays an important role in analyzing and understanding your traffic. However, setting up and customizing Google Analytics is a little tricky and requires constant knowledge, evaluation and time to get better results. If you want to try other simpler website analysis tools and other solutions from Google Analytics, and are able to provide a lot of useful information for the progress of your website, please try using Finteza.
In this article, I’m going to take a full look at Finteza, discussing what finteza is, its features, pricing, settings and much more. Let’s take a closer look at Finteza.
What is Finteza?
Finteza is a free comprehensive analysis tool. This software provides in-depth analysis tools of websites and applications in real-time to help digital marketers maximize conversions to become customers, not only that This tool is designed to serve agencies, startups, eCommerce websites and all types of websites. It’s a powerful, free, and in-depth software that gives you all the data you need to run your business from A to Z – in one full-featured dashboard.
Finteza is developed by MetaQuotes Ltd. which contains high-quality developers and specialists from around the world with diverse professional backgrounds. This company creates sophisticated solutions by combining the best experiences from various industries with unique technology that aims to help website owners grow faster by providing sophisticated analysis tools by collecting important data that are useful for the progress of your website.
Pros of Using Finteza
Below is a list of the essential Finteza analysis tools you’ll find. This tool is really good and is able to collect very detailed data but it is still very simple and easy to understand even for novice users.
Finteza can recognize the quality of traffic generated from your website. Visitors to your site can be recognized and evaluated by Finteza as genuine or fake visitors. Finteza will show you real visitors who can do activity on your site and they may be suspicious. The green segment represents net traffic, yellow for visits from intermediaries and VPN, while red is for spammers and hackers.
Finteza is equipped with comprehensive botnet analysis and complex user behavior tracking, enabling Finteza to be able to detect 12 types of low-quality traffic from each channel.
One of your important needs is to know your audience. To achieve this, you need deeper insights from your website. Finteza will provide you with details about where your site visitors come from. You can see the country, urban area and even the language of your visitors. Finteza has an Audience analysis feature with 15 basic parameters, such as visit source, events, UTM parameters, page address, country and 10 other reports, which can be visualized as charts and funnels.
You can also observe gadgets and work systems used by your visitors. This is important because you can guarantee your site has a great user experience for the majority of your clients. You can even take a detailed look at the devices your visitors are using and their models.
Finteza provides comprehensive information as well for page analysis. You can see which pages have the most visitors and which pages have the least visitors. With this information, you can improve pages that are getting less visitors for you to fix so that they get more attention.
In the same way, you can research these pages and find out what reasons visitors miss them. Armed with this information, you can make important changes and then all your pages are better and balanced.
This I think is really cool about the finteza feature, where if you are an advertiser, you will love to see how your ad is performing. Finteza can show you presentation details like impressions, clicks and CTR of your ad zone.
Here, there is a separate advertising zone. You can click “+ Create advertisement zone” to enter all other ad zones on your site and let Finteza provide information and data to you.
For the events you need to participate in on your site, you can check how regularly these events occur. As a rule, this opportunity talks about a transformation or some important exercises on your site.
If you think about what the small red and green charts mean, they show about an increase or decrease compared to the previous period.
Another important metric you need to pay attention to is the source of your traffic. Where do your users come from? Once you understand the source of the visitors, you can focus your marketing efforts on the channels that bring visitors to your site.
You can click on each source to get more insights about it. For example, if you click search, you will see an inspection of the visitor traffic from the web index and the number of site visits.
How good are your conversions? do you get traffic from social media? If you are advertising through social media, it can be difficult to check that you are getting the right amount of results for your efforts.
With this conversion feature, you will know how your ad is performing and where your visitors are converting from. By providing this measurement, it can fill in as an approach to emphasize the resulting figures. You’ll see conversion rates for each traffic channel, and then you can figure out whether the ad is generating good conversions for your site.
The conversion funnel shows how visitors get to your site, turn them into leads, and support those leads until they become clients.
You can check out the funnels and then create new ones if you need more experimenting. Finteza has a feature to create funnels across all pages so you can explore user behavior from multiple sources. With this process, you can find areas that need your attention and which need to be fixed. Using these criteria, you can create reports to study your target audience.
If you need to channel each of these chunks of data depending on a specific channel or quality, there are 4 options you can access on Finteza.
You will notice that the separated measurements depend on suspicious traffic. You can also see the size of suspicious traffic from each city.
For your ad campaigns, you can get more insights about them when you click on “Campaigns” in the navigation bar.
After clicking on a particular campaign, you will get more insight into that campaign.
When you go to this page, you will see more insights about this campaign regarding information such as operating system, programs, platforms, countries and languages. You will also observe the performance of the banner ad in your campaign.
You may be wondering about a scenario where you need to save this snippet of data for future reference. Finteza allows you to submit this information as a CSV file.
Finteza includes 2 tools namely analytics services and ad engine. Regardless of pages viewed, actions performed, and duration of browsing sessions, the price for this analytical tool is only related to the number of unique users.
For example, 100,000 people visited your site and viewed 500,000 pages last month. This month, you are publishing viral content: while the number of visitors has not changed, the number of pages viewed has increased to 800,000. The cost for two months will be the same, because the number of unique users does not change.
The service provides a 1 month free trial period, followed by a minimum fee of USD 12.5 per 50,000 unique users. The ad engine features a set of webmaster tools, while price is only tied to the number of impressions. First 100,000 impressions are free.
How to Use Finteza
- Step 1: Visit the Finteza.com site
- Step 2: Register with Finteza by entering the website you want to track with your email and password.
- Step 3: You receive the link in your email, just click on the link and you are ready to use Finteza.
- Step 4: To get Finteza analytics working immediately, you can add Finteza HTML code to all the pages of your website.
You can customize the code with several tracking features. You can track:
- Hash in the browser address bar
- Click an external link
- Great time on site
- Script and request proxies
You can customize events, retargeting, goals and ad zones in the additional customization section. There are also other CMS plugins available such as WordPress, Drupal, Joomla, PrestaShop and many more. You will also find guides for installing Finteza analytics code if you run your website on multiple platforms.
Having Web Analytics is very important. There is a lot of useful data and information that you will get when using the right analysis tools. By using Finteza you get real-time web analytics, page views, the ability to track the number of visitors, and events on your website. You can analyze all of them to get more conversions.
Finteza offers a variety of tools for conversion by optimizing the sales funnel. You can also create, manage and improve marketing campaigns. There will be many benefits and advantages that you will get when using an analysis tool like Finteza.