Have you heard of Harbolnas? Yes, Harbolnas is the National Online Shopping Day which is held by online shops in Indonesia. There will be lots of big discounts on harbolnas from almost any online shop given to customers. For those of you who have never experienced this big national shopping day, then prepare yourself to enjoy shopping at super cheap prices on Harbolnas.
When will Harbolnas take place? National Online Shopping Day is celebrated every 12 December. And in 2019 it will fall on Thursday. As long as it’s still a long time, you better prepare your wallet to shop online in December which is full of Harbolnas discounts.
There will be many large online stores in Indonesia holding Harbolnas such as Shoopee, Bukalapak, Tokopedia, Lazada, Zalora, Blibli and many more. Even from the hosting services, they also give big discounts on Harbolnas. So, make sure you delay your shopping appetite a little to chase down targeted items during the Harbolnas.
History of Harbolnas?
The history of the birth of Harbolnas is basically following the customs in countries like America, Canada, UK, Germany and Japan, they have a famous online shopping celebration called Cyber Monday where retailers hold big promos and discounts after Thanksgiving Day (a holiday in North America commemorating year-end harvest thanksgiving) to attract consumers to shop online. Read more → What is Cyber Monday? And when was that?.
Cyber Monday is actually inspired by the Black Friday shopping celebration which is held on the Friday after Thanksgiving Day. Black Friday is synonymous with the start of the Christmas shopping season. During the celebration of Black Friday shopping day, shops are open longer and are competing to offer big discounts or wash warehouses to attract buyers. Why is it called Black Friday, because on that day their bookkeeping balance changes from red (loss) to black (profit). When retailers operate in January – November, most record losses / negatives due to red ink, then get a lot of profit from big sales just before Christmas and the Thankgiving Day (Black Friday) holiday. In accounting and financial practices, this also has a positive impact in making annual reports. Read more → What is Black Friday? Complete History of Black Friday.
The National Online Shopping Day Campaign is intended to educate the public about the convenience of safe and comfortable online shopping that can be done anytime and anywhere via a computer or smartphone as long as it is connected to the internet. Not only that, the campaign which was held for 24 hours also has a mission to advance the e-commerce industry in Indonesia as a country with high growth in internet users, which currently has reached 63 million users.
In Indonesia, events such as Cyber Monday or Black Friday just made their debut on December 12, 2012. With the beautiful 12.12.12 promo headline, LAZADA pioneered the invitation to shop online by giving special promos and big discount Lazada harbolnas. LAZADA is not alone, several Indonesian eCommerce players such as ZALORA, BerryBenka, PinkEmma, Bilna, Traveloka, Bukalapak, Tokopedia, Blibli, Luxola, and several other eCommerce players also joined in to celebrate the online shopping day. The eCommerce players unite have one common goal, namely advancing the eCommerce industry and meeting the needs of the public in shopping online through the celebration. National online shopping days are also supported by online news portal such as Detik, Tempo, Kompas and Yahoo. The discount given during the National Online Shopping Day is also quite large, reaching 80%.
After successfully holding two national online shopping days in 2012 and 2013, in 2019 the National Online Shopping Day will be held again which will fall on December 12, which is why this National Online Shopping Day is also known as 1212 day. When it was carried out in 2012, this action was only followed by 7 e-commerce. At that time it was better known as the 121212 action. And from a spontaneous initiative in 2012, it finally moved into a joint action by the online retail industry in Indonesia. In 2013, the term National Online Shopping Day was finally introduced, where in one day, customers get the biggest discount offers throughout the year for attractive products, only on online shopping.
And that’s about the history of Harbolnas (national online shopping day), feel free to hunt for big discounts on Harbolnas from the biggest online shops in Indonesia to get your target product. Happy shopping online. 🙂
