Easy Ways to Install Facebook Pixel on WordPress – If you have a WordPress website and you use it for business, then there is a really great way to easily increase your sales. Apart from advertising on Google, namely AdWords, you should also try to advertise and promote your business on Facebook.
Advertising on Facebook will give you maximum results if you know how, actually not only on Facebook, in any media if you don’t know the right way, it can result in running out of your budget without any successful sales.
Facebook offers amazing advertising capabilities to website owners of all shapes and sizes. No matter what type of website you build, if you want to get the full value of the ability of advertising on Facebook to increase your business growth and increase your sales, then you have to add the Facebook pixel to your website.
In this article, I will explain in full about the Facebook Pixel, and how to install the Facebook Pixel on WordPress and on websites built with other platforms.
What is the Facebook Pixel and why should you use it?
- Make sure your ad is shown to the right people
- Build an ad audience
- Unlock additional Facebook advertising tools
In short, Facebook Pixel is Analytics for your Facebook Ads campaign that provides you with lots of metrics and data related to the people visiting your website via Facebook ads so you can better target them to maximize conversions and drive more sales.
Pros of Using Facebook Pixel
There are many advantages and benefits that you will get when you install the Facebook Pixel on your website, this will make the advertising budget that you have spent on Facebook really work to the maximum. Here are some of the advantages of using the Facebook Pixel:
View Your Site Traffic
The Facebook Pixel has a dashboard that you can use to view all traffic to your website, and you can study it to gain insight into how visitors are interacting with your website and create specific audiences to see how your Facebook Ads are performing.
Facebook Pixel allows you to monitor the actions visitors take on your website after clicking on your Facebook Ad, and Facebook Pixel allows you to measure the conversion rate of your Facebook Ads. Apart from that, Facebook Pixel can also track your customers across multiple devices before they convert.
Optimize Your Facebook Ad Campaign
With the help of the data collected by Facebook Pixel tracking, you can refine your Facebook advertising strategy to improve the quality of your ads so that they can actually be converted into sales. Plus, the Facebook pixel will ensure that your ad is shown only to users who are most likely to take the action you want, such as making a purchase.
Retarget Your Website Visitors
Using Facebook Pixel tracking data, you can also serve relevant ads to people who have expressed interest in your product or service. For example, you could show users an ad for the same item they saw but didn’t buy on your website because Facebook’s dynamic ads are built to fulfill the same purpose.
Reach the Right People
Apart from helping you target your existing and most engaged customers, Facebook Pixel also expands your potential customer base by helping you find new customers on Facebook. You can use that tracking data to create a similar audience of people who like or share similar interests with your best customers.
How does the Facebook Pixel work?
When someone visits your website and takes an action (such as buying something), the Facebook Pixel is triggered and reports this action. This way, you’ll know when a customer takes action, and will be able to reach that customer again through future Facebook ads.
So, this Facebook Pixel takes advantage of the power of HTTP cookies to instruct the browser to download an invisible image from Facebook’s servers to the user’s device that is used to access your website.
In this way, Facebook can easily track the exact number of times the invisible image was downloaded, when and by whom. Facebook can even track the browser, machine, operating system and IP address used to download the transparent image. By combining all of these details, Facebook generates the entire digital signature of all the technologies used by visitors.
When a user logs in to their Facebook account using the same browser, Facebook maps the downloaded image to a specific Facebook ID. So, based on a specific user’s browsing behavior, Facebook Pixel allows you to serve targeted ads. This is known as conversion optimization.
How to Add Facebook Pixel to Website
Here I will explain some of the ways that you can follow to install the Facebook Pixel on WordPress and also install it on other websites besides WordPress.
Installing Facebook Pixel on WordPress
The first and foremost step to installing Facebook Pixel on your WordPress site is getting the Facebook Pixel code. Please log in to your Facebook account and enter the Ads Manager. Click the menu in the upper left corner and then click the Pixel tab under the “Events Manager” menu.
And you will see a page like this:
Click the ‘Create Pixel’ button, enter your Pixel name and click “Create”. After getting a success message, a pop-up will appear saying ‘Install Your Pixel Code’.
As you can see, here you are given three choices. Select the first ‘Use the Integration or Tag Manager’ and you will be asked to choose a partner platform.
Select WordPress and click the Download link to download the Facebook Pixel plugin.
Once your Facebook Pixel plug-in has been downloaded, you will need to install and activate the plugin via your WordPress dashboard. Log into WordPress and click “Add New” on the “Plugins” tab in your WordPress admin panel.
Click ‘Choose File’ and upload the downloaded Facebook Pixel plug-in. Then click ‘Install Now’ and complete the setup by clicking the ‘Activate Plugin’ button.
Now, after at least 30 minutes, open the “Ads Manager” on your Facebook and click on the “Pixel” tab from the top menu. If the status is active, then your Facebook Pixel is properly installed.
Manually Install the Facebook Pixel
You can use this method for all types of websites, including WordPress, Blogger, Joomla, Drupal, and websites created from various other web platforms.
The trick is when you are asked to select the option to install the Facebook Pixel code, please select ‘Manual Install the Code Yourself’.
Here you will be shown where you need to place the code on your site. Just click on the code given in step 2 and it will be copied to your clipboard.
From the same pop-up, you can also send test traffic to your Facebook pixel to check its status – but only after installing the code on your website.
Unlike the first method, which automatically tracks the actions of people taken from your website, manual installation gives you the option to toggle events on and off. Click the ‘Continue’ button shown in the image above and you will see a new pop up to select the events you want to track.
However, you must first install the pixel base code to make your selected event category work.
The trick, please enter your WordPress Dashboard Appearance »Editor and you are a file header.php your theme. Look for the tag, paste the Facebook Pixel code that is copied after the tag and if the user is on a website with another platform, please also put the code in the header after the tag. And please update the file and finish.
For blogger users, please enter the Template and look for the tag and place the Facebook Pixel code after the tag.
Using Google Tag Manager
Also, if you are already using Google Tag Manager on your WordPress site, installing Facebook Pixel via Tag Manager can also be a great option. From the options given to install the Facebook Pixel code, select the first ‘Use an Integration or Tag Manager’ and select Google Tag Manager.
You are then given two options, install immediately by logging into your Google Account and manual installation by entering a pixel code snippet into your website code. Since the first method is fairly straightforward, here we’ll cover the second option: Manual Installation.
Click on ‘Manual Installation’ and copy your pixel base code from step 1.2 given on the next screen.
Now go to your Google Tag Manager account, select “Container” your website and create a new tag by clicking the “New” button.
Then paste your facebook Pixel code in the HTML column under Configure Tag.
After that, go to the Advanced Settings section and select ‘Once per page’ under “Tag firing options”.
Click ‘Continue’, select ‘All Pages’ under ‘Fire On’ and click ‘Create Tag’ to complete the setup.
Like manual installation, this method also allows you to manually create action-specific tags for different types of pages and actions performed on your WordPress site. You can do it the same way you put it on Facebook Pixel using Google Tag Manager, with a few minor tweaks in the tag settings as shown in the image below:
Likewise, you can create action-specific tags for other events (such as add to cart, purchase, etc.) on your WordPress site or website.
And that’s a complete discussion of Facebook Pixel and how to install Facebook Pixel on WordPress and other websites. Hopefully this article was useful for you and the Facebook ad campaign that you are running is working well according to your expectations. Keep trying and good luck. 🙂