You don’t have to hire a designer to just choose great colors for your website. You just need to do some experimenting and a basic understanding of color combining so that your website looks professional.
Luckily choosing colors for your website is easier than choosing colors for buildings or homes. You can make a lot of mistakes and can experiment infinitely in your quest to find the right color, as you don’t have to spend the same amount of money changing colors as you would on the walls of your home.
3 Important Considerations when Choosing Website Colors:
- Does your website need to sync with existing color schemes? This is often the case for business sites that need to reflect the branding that the company is already using a certain color.
- What is the purpose of the website? If the goal is to sell something, the colors you choose will need to inspire the right kind of emotion to the visitor. Check out the following articles: The Psychology of Color For Effective Business Marketing.
- What types of photos and images will you include on the website? It is very important that your color scheme matches the image to be displayed, and vice versa. Photos should really be a source of inspiration when you are choosing colors for the site.
How Many Colors Should You Use?
Choosing a color scheme for your website is not easy but also not that difficult, but it would be better to only use 3 main colors on your website. The more colors you use, the harder it is to keep them all in harmony and create a consistent and balanced look for your site.
As a starting point, you could try to follow the 60-30-10 rule, which interior and fashion designers have used for years and work well together in web design.
This rule stipulates that you must select three different colors and use them in the ratio of 60%, 30% and 10% for the respective colors.
- 60% will be the main color of your site and set the overall tone of your design.
- 30% should be contrasted with 60% to create a striking visual effect.
- 10% is an ‘accent color’, which should complement either a primary or secondary color.
In conventional designs it is safer to make either 60% or 30% of the colors used are ‘neutral’ (white, gray, beige, black and so on). This will give you the maximum number of options when choosing from the other two colors, as neutral elements will generally match any color.
Also remember that you have some space to move in each color. In most cases you will need to diversify your palette beyond your three basic elements. Instead of adding a fourth and fifth colors to your website that risk ruining the design, you can try different shades and color tones instead.
By choosing light or dark tones in certain parts, you can make a difference without disturbing the balance of the three colors you have selected.
Websites that can help you find a color blend:
How to choose colors for your website, there is a lot of help available if you find it difficult to choose website colors. You can find a number of excellent (and free) online tools to help you set up a color palette to make your site look professional.
Colors On The Web
It’s a brilliant tool for finding complementary colors and experimenting with shades and hues. You just choose your base color and the website provides all kinds of suggestions. Visit site »
A design community where people share thoughts and ideas about colors, patterns and many other interesting things. Visit site »
Here is an article on how to choose the right color for web design, hopefully this will be useful and you find the right color for your website. 🙂