What is Page Authority? – Online business marketing (Digital marketing) depends on implementing the proper tools in search engine optimization. One of the best ways to check the progress of your site is to know your Page Authority (PA).
Page Authority is SEO terms which is used to describe the probability that a particular page of your site will be found in a search engine. Page Authority is based on a logarithmic scale from 0 to 100 and deals with the relevance of information and links within site pages to one another. Higher page authority means the more likely it is that your page will appear on search engines, and that your page will be placed closer to the top of search results. Note that Page Authority is related to the pages within the site, not the site itself.
What Can Increase Page Authority?
With search engine algorithms constantly changing, everyone wants to know the secret to getting their page ranked the highest! However, the reality is that there are no secrets. Google has released thousands of patents on algorithms that help tell us how search engine ranking works.
SEO experts have been looking for patterns in how sites can gain more page authority and be ranked higher, and have dug into the depths of Google’s process to determine the keys to successfully increasing your Page Authority.
Several factors affect Page Authority:
Below are some of the factors that are thought to affect the ranking of page authority and also the quality of the page so that it is ranked in the top search engines:
Search engine optimization (SEO) was at one point where many considered keywords only. Many think Websites will flood their pages with relevant keywords to increase their ranking on search engines. Over the years, Google has been working to remove sites it deems dead because there are no fresh content updates. So focus on fresh and updated content so that your site ranks well in the eyes of search engines.
Many SEO experts say, content is king. Search engines now tend to rank sites higher with content that:
- New and interesting
- Updated frequently
- Detailed, relevant and useful
- Has weight
- Easy and Interesting to read
Link to your page
Having great information on your pages not only attracts new sites to your site and reassures your site, but can also be beneficial in building your reputation as someone else linking to your page. Linking to your page from other sites is a great way to increase your Page Authority. These links increase awareness for your site, and when used properly can increase traffic to your pages as well. Having a website that is owned by other people linking to your page is not always the easiest. However, remembering to create useful information can increase your chances of someone referencing your page.
Text is not the only important factor in SEO! With the ability of search engines to search for images, these graphics are more important than ever. But how can people find your site through images? Insert related images into your page and include descriptive ALT text so that these images can be found on search engines. Heavy traffic to images will also generate more traffic to your site.
While other factors continue to play a role in Page Authority, including these a few simple ideas will get you started in the right direction.
And that’s a complete explanation of what Page Authority is and how to increase page authority so that your website is ranked at the top in search engines.