What is Branding? Brand, Logo and Brand Identity – Brand, Branding, Logo and brand identity, simple words but difficult to express, because all have different roles, which together, form an image and are aimed at a business or product. Maybe some of you have heard the phrase: A logo is not a brand (brand). We may often hear this statement over and over again, and of course there are still many people out there who think that a logo is a brand.
But there are also those who say that a brand has a broader meaning than a logo. In this article, I want to show you the definition of what branding is, understand and use the terms logo and brand, and brand identity.
What is a logo?
A logo is a graphic symbol that represents a person, company or organization. Or rather a logo identifies a business or product in its simplest form through the use of a sign or icon. If the logo is well-known, like the Nike logo, you might even just see a logo without a business name (Nike) in the logo, you will still know that the logo belongs to nike. But also usually, most signs have a typographic section that more clearly specifies the name of the organization or company.
What is a wordmark or logotype?
A logo can also be purely just typography, a logo with only pure typography is called a logotype or wordmark, the meaning is when you see only the letters of the organization or company name that are used as a logo (no additional symbols). A great example is Coca-Cola with its red Scripty. Some people also refer to the logo symbol as the word part of the logo which also has a symbol.
What is a brand identity (brand)?
Once the logo is designed it will be applied to various applications. For example, such as a logo placed in the middle of a sheet of paper or often referred to as letterhead. If all you’re doing is basically just turning your logo into a logo stamp or stamp and you stick it on to different things, you really haven’t developed a full brand identity.
A brand identity also has a bigger meaning than a logo, a different visual appearance but related to the company or brand identity is called a visual aspect that is part of the overall brand. Brand identity has several important elements that must be integrated so that it fits with the company and aims to make the brand identity stronger than just a logo.
When brand identity really works, you need to be able to recognize the brand even if you don’t see a logo. Many people have heard about the importance of using logos consistently. But there must also be consistency in other elements than just a logo.
The tricky thing is that maybe your logo will undergo a design change, but your brand identity must have two things: consistency and flexibility. Creating a brand identity that is different but varies depending on the form is a challenge but can be a big dividend in the value of your brand. The elements that can be part of a brand identity can consist of fonts, colors, images, and even sound or music.
What is the Brand?
What is branding? Brand or Brand has a broader purpose and meaning. The brand includes a logo and complete visual position and is built with a strong brand identity. But it also covers many other aspects that are not part of the strict design side of the business. This may include your content, have a message and tell a story. Customer service and client experience are also part of a brand. Reputation is an important part of defining the word Brand.
You will also hear some people (including myself) use the word brand almost interchangeably with companies or organizations. Brand will certainly talk about a product or service; individual or organization; company or non-profit without getting caught in a special list. For example, people will say: “A great way to promote your brand using social media.” (source: visiblelogic.com).
Where to Look for a Good Logo Design Service?
If you don’t have design skills, then there are many alternatives you can use to have a good and beautiful logo. You can create a logo online and it’s free to use the free tools provided on several websites that you can see in the following article:
And the second option is to find a service that offers logo design services, and I will give you where you can order logo services that provide low prices and produce a good logo. You can order the logo at the service Fiverr. Where Fiverr provides many creatives that offer logo design services with prices ranging from $ 5.
You can order logos from the services they offer, to find which one is the best, of course you have to look at their ratings and read their comments. Apart from that, they also offer logo revisions if it doesn’t really suit your fancy. Creating logos with prices starting at $ 5 is certainly a very cheap price. Because there are so many people offering their services at high prices even up to millions for one logo. To make your search easier, please click the link below and you will immediately be faced with many choices of creatives who offer logo design services.