Success in implementing a digital marketing strategy or digital marketing is by following and understanding the trends that arise every year. In the digital age, trends tend to change and rotate rapidly, so it is important to make the right marketing strategy according to the current trends. In this article, I will show you a list of five digital marketing trends that are expected to be popular this year, namely the year 2020 that we have just started.
A marketer’s role is to build a great consumer experience and to increase brand awareness. One of the most efficient ways to do this is with social media.
However, with new platforms, different consumption habits, and ever-changing algorithms, it’s impossible to stay idle for too long. In fact, year after year, this trend tends to change and marketers have to keep up with it. Whether you’re building a Facebook profile, Instagram, or your YouTube, part of being a successful digital marketer is understanding the social media landscape and being prepared to adapt to it.
To help you brainstorm digital marketing strategies this new year, I have estimated some of the biggest marketing trends you can run and which media you should choose to carry out your digital marketing strategy in 2020 to get your business success.
1. Live video or Live Video
Live Video is slightly more popular and is longer around YouTube, but now that live videos on Facebook and Instagram are also starting to gain popularity with users, this could be the perfect opportunity for marketers to engage with their audience in real time.
With the aim of providing your audience with an authentic experience, live streaming can give your followers an unfiltered or no-nonsense engineering behind your scenes.
Marketing tips: If you plan to make a live video, make sure to promote it first. By notifying your audience in advance a few days or hours before your live video starts, this will likely increase engagement.
2. Instagram Stories
For Instagram Stories You’re as attractive as possible, because many expert digital marketers place their bets on the consistent rise of vertical video montages (such as Instagram Stories, Facebook Stories.)
The social media management platform Hootsuite has predicted that Stories will continue to perform strongly and grow even further in 2020.
Marketing tips: When creating Instagram Stories, record a video on the app, and download it back to your device. After all the footage you want is recorded, you can go back and review each video before posting. This will allow you to check the quality of your footage and upload all of your videos together so you don’t confuse your followers with a video story that didn’t go well.
Give context to your Instagram Stories with opening and closing slides for your recorded video.
3. Messenger application
The Messenger app is a great way to build connections between your business and customers. It’s also a quick tool when you and your customers want to communicate.
Marketing tips : Gather as many contacts as possible from your customers and use it to create a group chat so that they always get the latest information on your products directly through their chat application and also as a way to get closer to them.
4. Secret Facebook Groups
Currently, there are three types of groups on Facebook: Public, private, and private. To join a closed group, you must be approved by an administrator or invited by a current member.
For businesses, we recommend that you create a secret Facebook group to reward users for their loyalty to your product. Companies often use these groups as an avenue to provide users with exclusive previews, promotional discount codes and immediate response to questions or feedback.
In 2018, an algorithm change made by Facebook prioritized groups over pages to foster a sense of community, which is why the Facebook Group is expected to become a significant marketing strategy in 2020.
Secret Facebook groups also incentivize users to stay engaged with products and provide honest feedback – with a close community, they’re more likely to share ideas more freely.
Facebook also recently announced that it will introduce Stories to Groups, which reaffirms the social media giant’s focus on building Facebook communities through groups.
Marketing tips: Before inviting users to join your group, be sure to design an appropriate product or service warranty to add to the group page. This will instantly give your group a polished look and make it feel like a legitimate entity and grab your audience’s attention.
5. User Generated Content
One marketing strategy that will bring in customers organically is through user generated content. Last year, it was reported that user-generated posts received 28% higher engagement than standard posts.
When users are looking for the authenticity of your product or service, then reviews from other users and trusted experts serve as the perfect addition to any marketing strategy. In research reported on Social Media Today, it was found that 48% of marketing professionals believe that content created by customers can help their marketing efforts.
Marketing tips: As a hub for user generated content, Instagram is the perfect platform to experiment with this type of content. With regrams trending, Instagram Explore and hashtags, there has been a strong integration between product and content in recent months. And don’t forget blogs or forums, you can do sponsored reviews or guest posts on trusted blogs to add value to the trust of your prospective customers.
And those are 5 effective digital marketing strategies you need to do to be successful in your business. Make sure you always follow the ongoing trends so that your strategy works well.