5 Benefits of Social Media for Online Business Development – The rapid development of social networking sites has become a powerful tool for business owners to engage customers as well as a tool that can drive the growth of revenue from a business.
Social media aside from changing the way people connect and communicate, social media is also a powerful marketing technology and changes the way business is conducted. According to a recent study by the Internet Advertising Bureau, nearly 80% of consumers will be more likely to buy more frequently in the future because of the brand’s presence on social networking sites.
If you are currently running an online business, then you inevitably have to involve social media, because social media can offer you the opportunity to spread about anything you do and is a free medium to promote your products. Apart from that, social media also allows you to forge new relationships, build a reputation and bring in new business ideas. In this article, I will explain some of the benefits of social media for the development of your online business.
1. Maximizing Network
For better growth of online business, you need a place where you can find a large number of potential customers. Social media is a big and expansive place, therefore, an active presence of your products and brands on social media can open up new networks for the growth of your business.
Social media has a large number of users, both Facebook, Twitter, Instagram and other social media. By knowing this fact, it can be said that social media is the ideal place where your online business can easily grow by attracting millions of customers.
2. Brand Awareness
A strong social media presence is an efficient way to showcase your products and build your brand for consumers to remember. According to Fast Company, 93% of marketers use social networking sites to promote their business.
Why is social media considered an ideal promotional tool?
- Social media can announce your activity updates as well as your product updates
- Social media as a place to disseminate various kinds of information
- Social media is a cost-effective online advertising
- Social media has global reach
- Social media can attract potential clients / customers in a targeted manner
- Social media can be used to form your own community
- Social media can be used to find partners across promotion
Above mentioned are some key points why social media is considered an ideal promotional tool, and you can enhance your brand on social networks by creating valuable content. If your content is informative, funny or inspiring it’s more likely that people share with their friends giving you free promotions, the traditional term is “word of mouth” promotion. You can also create awareness of your brand by promoting your blog on social media.
3. Increase traffic and search engine rankings
If you are running an online business, then getting better search engine rankings is very important. Social media also helps in increasing your website traffic by increasing search engine rankings. With the advent of social media, both Google and Bing are also incorporating a site’s ranking into their algorithm for consideration. Here are some of the things that search engines rate sites from social media:
- How many tweet and retweet URLs do you have
- Number of Facebook shares and URL likes owned
- and much more
So it is very important the effect of social signals to rank your site in search engine results, so take advantage of social media to grow your business.
4. Attract new customers
Apart from brand awareness, social media is a great way to drive new visitors to your website. To convert visitors into subscribers, you can redirect them to specific pages of your site that offer a special product, create a column where you can sign up for an email newsletter, provide free information that visitors might find useful, or other pages that they would benefit from. High traffic on your website will provide various benefits for your business.
5. Maximize Customer Satisfaction
Social networking sites allow people to express opinions and thoughts about your brand and company without hesitation. Therefore, you can easily find out that what people like and what they don’t like about your product and company.
With the benefits of social media, you can find out about the likes and dislikes of your customers, it is also an advantage for the development of your business. That way, you can predict people’s choice of high-quality product introductions according to their demands. If your company is criticized on social media, instead of feeling bad you should use valuable information to improve the quality of the goods and services you offer. With the help of social media, you can easily find out what complaints from customers and can immediately fix those complaints so that your customers get maximum satisfaction.
Here are 5 benefits of social media for the development of your online business, I hope this article is useful for you and is useful for the development of your business. 🙂