5 Benefits of Backlinks to Improve SEO – High quality backlinks are a major part of the Google algorithm and backlinks will also continue to be one of the priority assessments, as backlinks can be a determining factor that drives a website to the top of search results. While link building efforts are made solely for search engine optimization purposes, backlinks are also beneficial for a number of other reasons.
Google continues to roll out new updates and refresh data to penalize low quality websites that use spammy link building techniques to manipulate search results. When building links the big rule of thumb is to ask yourself, “What would Google say if they did a manual review and they saw this link?”
Do they see it as non-spam and something that actually provides value for content?
Do they feel that it’s not overly optimized?
Not only does it help you get out of penalty trouble, it also helps to ensure your link will provide value to you in another way in which case Google one day decided not to value high quality links anymore. Not many people think about the benefits of building backlinks for improved SEO. Here are five benefits of backlinks from high quality links.
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1. Build your site’s Authority
Sure, getting links to popular websites is great for your site’s SEO, but they also help to build your brand authority. In the same way Google looks as if these links are a good indication that your website provides useful information, consumers see it as a good indication that your brand is one to take into account.
So, while high quality links on popular websites will greatly benefit your site’s SEO, they will also help attract consumers to your brand simply by association. It also helps to present your company as a source of information, and can even result in sites linking to your content, giving you natural backlinks, which Google loves.
2. Referral traffic
Not all website traffic comes from searches on Google, Yahoo, Bing, or other search engines. Referral traffic also constitutes a large percentage of all traffic, meaning that people who click on the link in the content and are taken to the related content.
High quality links on a site with lots of traffic will not only help your site’s SEO, but they can also drive targeted traffic to your website all the time. A single link on a popular website can continue to drive traffic to your website for years. The great thing about referral traffic is that it is highly targeted. With that you don’t just think about how much money is being spent on paid search. Some companies have very high CPCs, so every referral click will drive high quality traffic without the cost per click associated with the link.
3. Directory & Resources for Long Term Links
The Internet is a source of big data that will continue to grow and will always be accessed as a source of information. If you get high quality links form reputable directories and other resource sites can help to drive traffic to your website for years to come.
4. Creating New Relationships
When someone reads good content and sees a backlink pointing to the source or creator, there is a very good chance that they will click on the link to learn more about who and what is presented on that link.
It can also cause someone to join your newsletter or take some other measurable action on your site. They may connect and follow your social media profiles or they may read your blog and tag it or subscribe to your RSS feed. Simple links can bring companies and consumers together without the help of search engine rankings.
5. Site Brand Recognition
When someone reads online content they can quickly identify visible links in the content. When consumers see your brand name linked across great content, they start associating your site with a specific topic, and that is a boon for your site. Read → The # 1 Best Guide to Building a Strong Brand.
The main focus of a link building campaign will always be improving the organic position of a website, but that does not mean that it should be the only factor to use when evaluating the performance of link building efforts.
And those are some of the benefits of backlinks for your blog site, so now you know how important backlinks are. From now on add quality backlinks to help your website be in a better search position in search engines. 🙂