5 Ways to Generate More Exposure on Your Blog – Bloggers work hard to create daily content and grow their brand. As content creators, they aim to share ideas with the world. The demand for content from authority media sources and content publishers has grown dramatically since the internet was born. However, most bloggers do not have the capital to hire a PR company to increase the media exposure of their blog.
Creating quality content doesn’t necessarily mean you will receive the engagement and exposure your blog deserves. Here are the top 5 ways to generate blog exposure and to ensure that your blog is in front of the right people and on the right track to gaining the mass media spotlight:
1. Have Clear Goals
The first step is to generate exposure is to make sure your blog has goals that are clearly communicated to your readers. Interest in starting a blog grows every day. With a transparent goal, you know which way your blog will be anchored and what type of content you should write. Remember that content always comes first, because content is what you sell on your blog. By staying serious and passionate about your blog’s interests and goals, not only will your blog grow but your audience’s trust will also grow.
2.Create an ‘About Me’ and ‘Contact’ Pages
Two important pages that your blog must have if you want to increase your exposure are the ‘About Me’ page and the ‘Contact’ page. Without these two pages, your blog can be an anonymous entity. Look at the words on the back of the blog and let people know who you are and how they can reach you. After all, blogging is about connecting with people and building a trusted community.
In essence a ‘Contact’ page displays contact information and a form that visitors must fill out. Since the goal of a blog is to generate interest from a target audience, it’s important to take the time to make sure the page is in top shape. Ensure that your ‘Contact’ Page includes:
- Beautiful design: When a visitor visits the ‘Contact’ page, it marks the beginning of a relationship with you. Think of this as your first impression. Make sure your pages are consistent with your other blog styles.
- Up-to-date information: If you aim to generate interest with the media, it is important to highlight your location and the best way for them to contact you. Hence, register your email address, location and other related information. Make sure to enter the form that the visitor must fill out.
- Why & how to contact you: Take a moment to explain why someone should contact you and how you can help them. Pay particular attention if you want certain people to contact you. For example, maybe you want those interested in the collaboration to email you in person instead of filling out a form. This way, you can filter out spam and prioritize messages.
The ‘About Me’ page is just as important. This page should be informative. Visitors need to understand who you are, what you do and why you do it. This page should be focused on the purpose of your blog and how it helps solve visitor needs. An effective ‘About Me’ page lets readers know the purpose of the blog, the values that drive the content, and what they can expect from visiting your blog every day.
3. Create Conversations on Your Blog & Industry
In order to get noticed or generate more blog exposure, your blog must be relevant to current readership issues. Make sure you know your readers and write blog posts that will appeal to the right audience. Start by following industry news bloggers, websites, and other media that your audience is watching. Find out what the current problems and topics are and tackle them from different approaches or provide alternative solutions. The key is to talk about your industry or expertise and its relevance in today’s world. Avoid having posts that are about you but write them for your audience.
By creating conversations and interacting with other visitors, you can dramatically grow your online reputation and mold yourself into an authority figure on that subject / niche. With increased authority, your blog will gain more media traction and interest.
4. Use Social Media
Social media is an important tool in generating exposure and increasing traffic. Be it Facebook, Twitter, Pinterest, LinkedIn, Instagram or any other social platform, make sure you are active on the social channels your readers are on. Follow relevant users and comment on the profiles of your target audience. On your own profile, make sure you include your website URL so that when users find your profile they can easily find your blog.
Overall, using social media on a daily basis can help you build brand recognition, build a community around your blog, and increase your revenue.
5. Ensure SEO Friendly Content
To be found on search engines, one very important step is SEO optimization. With write SEO friendly articles, your blog will have a higher chance of appearing in the top results on search engines like Google.
The structure and writing of your blog articles should appeal to your readers. If your readers understand the main point, they are more likely to share it on their social networks. The more people find your blog and share it, the higher your search engine ranking will be. As more and more authority journalists and content creators rely on search to find trustworthy experts and sources, you will want to take steps to make your posts optimized for SEO. By writing blog posts that are clearly paired with SEO, your blog visibility, traffic, and results can increase.
And those are the steps you can take to generate more exposure on your blog. Hopefully this article was useful for you and good luck. 🙂