5 Effective Ways to Promote Your eCommerce Business – The development of the e-commerce business in Indonesia has now greatly increased compared to a few years ago, previously only controlled by a few e-commerce businesses, but now it is very mushrooming and competition is getting tighter. Many large companies began to appear in this business, even they are supported by large investment funds from outside which reach billions so that they can apply everything to achieve success.
If you are currently running an eCommerce business but with limited capital and have not received large capital from other parties, you can still compete as long as you have a product that is unique than others and of course the product must be of high quality.
Apart from that you also have to implement some specific strategies to promote your eCommerce business, there are actually several types of online businesses, but no matter the type of service you offer, the following methods can be effective in running the promotion and marketing of your business, so that you can still compete with eCommerce site big.
1. Implement a local SEO strategy
Using local SEO techniques can be considered a very effective way for location-limited businesses to connect with potential customers across the region. The most important thing that you need to do is ensure that your business name, contact number, and address are displayed in the visible area of the business website you have. It is advisable to display this valuable information in the headers of all pages on your site.
In addition, you should check that abbreviations, spelling and other technical components such as your contact information are consistent anywhere on the Internet such as on pages (Instagram, Facebook Page, Twitter, Linkedin, forums like kaskus and several other profiles). In addition, you must include your location (City) in your URL, sales copy, and content to make it easier for people to find information about you and your business.
2. Get positive reviews and customer feedback
Regardless of the type of business you run, positive reviews are always a very important role for the success of your business. You can get feedback from customers by asking your customers to provide reviews online (in your review system) or to review your business to be more trusted on other review platforms related to your business, such as on social media or forums.
If you want to ensure that reviews will represent your company in the success of your business, make sure that you display courtesy and professionalism in your interactions with your customers and address any issues they have. Doing this will show people that you really care about your customers and their opinions. It is also advisable to establish a presence on some review sites where your business name and contact number are also listed.
You can also apply this review strategy to improve SEO strategy your business site, look for trusted blogs that have topics similar to your business and rank well in search results on search engines like Google, then ask the blog to review your site with criteria that match the promotional strategy you are running. This of course also comes at a cost but it is a method that works very well.
3. Start Promotion with PPC
Many small businesses dedicate all their efforts to organic search rankings or use search engines as their primary means of attracting customers. However, you should be aware that PPC or pay-per-click advertising is also a reliable way to quickly promote and market your business.
SEO takes time that doesn’t produce the results you want overnight but it may take some time (months or even years) for an SEO strategy to start bringing some potential traffic to your site.
So, if you’re just getting started with your SEO, you may want to engage in paid search advertising to bring direct traffic to your site. Even after your SEO efforts have brought positive results for your business, using PPC marketing can still be a good supplement to your SEO strategy.
Another thing to keep in mind is that you need to make sure that your PPC ad (and website) needs to be optimized for mobile devices in order to have a wider reach to potential customers.
4. Use social media marketing techniques
There are ways to use social networks to promote your eCommerce business besides the standard social media marketing you may be doing. For example, you can use local Facebook advertising which allows you to geo-target your ads and provide discounts and special offers to loyal customers via your business’s Facebook page.
Apart from that, you can also take advantage of Twitter’s location search. The advanced search feature of twitter is very useful as it has location options included. By making use of this function, you will be able to identify people in your area who are tweeting about certain topics relevant to your business and you can easily connect with them.
There are also other sites (besides the big four: FB, Twitter, Instagram, LinkedIn) that you can use in your social media marketing such as kaskus, Foursquare, Yelp, which allow people to rate your business and leave reviews or tips. It is important to stay active on sites like these as they are definitely beneficial for your business.
5. Create Blogs and Videos about products, services, or fields in general
By adding a blog menu to your business site and writing quality content, you will be able to showcase your expertise and will get people to trust your business more. Apart from that, you can also create articles and include valuable information about your products and services and promote them. When high-quality blog posts are combined with local social media marketing and SEO efforts, your company blog can be a powerful tool for the success of your business.
Also, don’t forget to make a video for your product, because everyone knows that today’s internet users are very interested in content that is presented in the form of videos on YouTube. By taking advantage of this moment, your success in promotion will be very effective.
The strategies and methods mentioned in this article are proven to work and they are ways that are often used in promoting eCommerce businesses or online business marketing. However, there is one effective strategy apart from the ones mentioned above, which cannot be achieved online. Even though online marketing has a positive effect and a great opportunity for you to promote your business efficiently and comfortably, you must also promote your business in real life, this will bring you closer to regular and potential customers and build more trust. .
The business marketing options you can implement are endless, you can implement several strategies as you see fit and decide which one will work well for you and within the budget you have.