If you are running an offline business or a real business with real customers. You do a traditional marketing campaign by advertising in newspapers, TV, radio or other real media. But if you want to increase the recognition of your product or brand, but you don’t have a big budget to invest in very expensive radio and television advertising, then with the right online marketing strategy, you will still be able to compete and be successful with your business. rival your competitors. Because now times have changed and internet access is very evenly distributed.
Now with the development of technology, everything is easy, like the internet can now be accessed from various regions and even now everyone has a device to access the internet through their hands.
Therefore, if you want your business to grow and be successful, you should consider making your business appear online to support the development of the business you are running. Here are four important pillars in bringing and running a business to an effective online realm:
1. Website for Your Business
By having a website for your business, it is like having a 24/7 customer service agent for you. Your website answers questions for customers and potential customers even when your offline business is closed, or you are sleeping, your business website remains ON.
Although you also still need funds to develop your business site, but the value you spend is far more economical than advertising on TV or radio, you need to make sure that you have invested enough to make it an effective tool. Not only that, you need to make sure that your website represents your business well in all environments, especially on mobile devices.
2. Search Engine Marketing
Search Engine Marketing (SEM) is the process of making your site friendly to search engines, such as Google and Bing. For search engine marketing, there are two options, namely using paid search such as PPC, and the second is effort search engine optimization (SEO) on your website.
Either way, your site will often rank first in search results, allowing your site to be visited by potential customers who are actually looking for information about your product.
3. Social Media
Social media is a medium where many people communicate and share from all over the world. Social media is the best way to introduce your product and brand to the world and customers in the right way, you can create a page or advertise on Facebook, Twitter, Insatgram, Google and other social media networks.
In addition, with social media, you will also easily connect with your customers and potential customers. They can ask about your business and products.
4. Content Marketing
Content marketing or content marketing is also a great way to market your online business, by creating relevant content, your customers and potential customers will easily find your site through search engines.
Make sure the content you create is well written and accurate, according to your business. To create content marketing for your business, you can write yourself or also use the services of a writer to write content related to your business, content marketing is a long-term investment in online business marketing.
Here are 4 important pillars in online business marketing, apply the four methods above so that your business is successful, hopefully useful. 🙂
If you want to go deeper online marketing or digital marketing with material that is more complete and can increase your income and your online business can grow rapidly, please study the following article.