3 Steps to Make a Professional Video Tutorial – Video is currently the most attractive medium and as one of the best ways to improve relationships with your readers and customers. You can start making video tutorials for blogs and businesses that you offer both products and services.
Nowadays most people prefer to learn something from videos, there are studies that show that 80% of users are more interested in seeing information on videos and the rest are learning from information in text form. So videos can be the most effective way to teach anything and anyone. Apart from that, videos can also be a tool digital marketing the good one.
In this article, I’ll walk you through the basics of how to create a video tutorial for your blog and business in general.
Step # 1: Choose the type of video tutorial that will work for your business
The first thing you need to know is what type of tutorial you will be creating. There are two important things that you must understand:
- What topics will you cover and
- What format will you use (screencast, live video, etc.)
What are you making video tutorials for?
For a product-based business, this question is usually easy to answer. You will create a tutorial on how to use your product. If your customers often encounter certain problems, you can start by creating a video tutorial that addresses the problem.
For service-based businesses, this can be trickier. You don’t want to explain how other people can do what you do. But you want to inspire and entice them to use your services. One solution to this problem is to make video tutorials for things they can do before contacting you. For example, if you offer a website creation service, you can create a video tutorial that contains a website and some of the benefits of having a website.
You may also want to consider creating a structured “tip” video in addition to (or in place of) a video tutorial.
What format will you use to create video tutorials for your blog or business?
There are three main formats that you can use to create tutorial videos:
- Live video
a) Live video tutorials
Live video involves you physically walking through the process and narrating every step. This is usually the best format for tutorials on physical products. It’s also usually the most expensive format, as you’ll have to buy or rent equipment. You may also need to hire people to be models for using the equipment.
b) Video Tutorial Screencast
Screencasting is about recording your computer screen and recording your voice as you speak. This format is ideal for software tutorials and anything done on a computer. You can get some free screencasting programs, and these types of videos have very little equipment and tools necessary.
c) Animation Video Tutorial
Animation tutorials usually use very simple animations and focus on explaining things like how to create a marketing plan. There are several special programs that are affordable for businesses looking to make this type of video.
If you’re still not sure what type of tutorial you want to create, take a look at what other businesses in your niche are doing. Then find out how you can adapt and make better videos than your competitors’.
Step # 2: How to create video tutorials for your blog and business
Now that you know what kind of video tutorials you want to make, it’s time to start creating your first video. Every time you create a video tutorial, you’ll need to go through a four-step process: brainstorming, script writing, recording, and editing.
The tutorials are easy enough, but you have to keep thinking about what you want to include. Set aside 20-30 minutes and brainstorm everything that could possibly be included. Ask yourself questions like the following:
- How detailed should this tutorial be?
- What are the exact steps to complete the process you are trying to describe?
- What’s the most common problem people have with the process you’re trying to explain?
- Are there any specific tips you can offer to simplify the process you describe?
Tip: If you have more than one page of ideas, consider dividing them into a series of video tutorials. Shorter, more focused videos get the highest engagement rates. Videos with a duration of 3 to 4 minutes are ideal and tend to be watched more.
The best video tutorials offer advice in a friendly and natural way, so you don’t want a detailed script. But you still need to know what’s going on. To achieve this, you will be tweaking your brainstorming notes into a fine script.
Start by moving over the brainstorming points you really want to include in the new document. Each point must be a separate step or a sub.
Now expand each item in the new document. Each dot should have 2-3 “script” sentences. You should also write detailed descriptions of any physical movements you perform. Explain that all information must be entered, but phrases can be changed.
The next steps should be arranged in the order of the easiest. There may be multiple ways of doing something, but your tutorial should only focus on the one easiest and fastest process.
After you finish the script for your video, ask a friend or someone else to check your script. They should indicate where the script doesn’t feel quite right. You may also want someone completely foreign to your business to read the script. Edit your script until everyone understands what you are trying to convey. Don’t be afraid to edit it a dozen times. Because your video tutorial should be perfect the first time it is recorded.
Note: If you’re going to be using a lot of technical jargon in the tutorial, be sure to explain each term. You should also include a glossary of terms in the video description so that your video viewers understand what you are saying.
Now that you have the script, it is time to create your tutorial video. You will need at least a full day to record.
If you’re screencasting or creating animated video tutorials, all you need is the appropriate software and a good microphone. For software, see this list of screen animation software and software for businesses.
If you’re shooting live video, you’ll need to rent a camera, microphone and possibly lighting equipment. You may also have to hire someone to use the equipment as well as someone to model if you don’t want to do it yourself. Look for videographers in your area that you trust.
Note: Always record at least three takes. Too many records is always better than just one.
After the video has been recorded, you have three options. You can edit it yourself, or ask someone to edit your video.
Programs used to create animated screencasts and video tutorials usually include built-in editing. It’s designed for business owners, not film professionals, and tends to be quite intuitive.
If you are working with live video, you can use a software program such as Adobe Premiere Pro or Lightworks. Apart from being paid for, these software programs take longer to learn, but offer more flexibility. Or you can try using one of the free video editing software.
Want to work with professionals? Make sure to select whoever you are considering working with you. If you can’t afford an experienced professional, you better learn to do it yourself.
Tip: You can find millions of tutorials about video editing on YouTube. Watch a few, and make some practice videos, before creating your tutorial.
Step # 3: How to publish tutorial videos to your WordPress website
This is the easiest part.
First, publishing videos on a WordPress site is different from publishing images, or any other visual medium. Because you didn’t actually upload that video file to WordPress blog You. But, you upload a video to another place like YouTube, then just embed that video in WordPress.
The main reason for this is that videos are quite heavy when it comes to the bandwidth they consume, and especially if the videos in question are gaining in popularity, then bill charges hosting service You will swell.
So, what you really want to do is upload your video to the biggest video site on the web – YouTube. From there, all you need to do is grab a video link and post it on your WordPress site.
You can read a guide on how to add videos in WordPress here ⇒ How to Embed Youtube Videos in WordPress.
And that’s a complete guide to how to make video tutorials for your business as well as for your blog. Make sure you follow the instructions above in order to produce a good video like any other professional. Good luck 🙂