10 Free Google Tools for Content Marketers – If you are a blogger or someone looking to become an online content marketing expert, then you need to read this article and take advantage of content marketing tools that are free to use.
These content marketing tools all belong to Google. Many people only see Google as a search engine, but Google is more than that.
Google is the best and most used search engine worldwide, and it is the main and most frequently dominating way for your content to be found by readers.
Even if you are a beginner or even an expert in content marketing, you still shouldn’t ignore these tools from Google because Google tools are very useful for anyone who is implementing a content marketing strategy for their website.
In this article, I will discuss 10 free Google tools for content marketers that you should use. Although not all of the Google tools below will suit you, at least maybe one or two of the tools below will be useful for you to use.
1. Google AdWords: Keyword Planner
Keyword Planner is the first Google tool or tools that are very useful for content marketers, it’s a good and best tool to find and target keywords for your blog or business.
While there are many other tools for targeting keywords but still the Google keyword Planner tool is the best. And it is free and very easy for you to use.
As a content marketer, you should always look for the right keywords for the site and articles you are going to publish. This way you can stand a greater chance of competing on the main page of search results.
With this Google Keyword Planner you will get complete report results on relevant keywords, monthly search results, competitions and much more.
2. Google Analytics
Google Analytics is an excellent tracking tool and it is the most used tracking tool by site owners. With Google analytics, you can see a very complete statistical report on your site visitors.
Google Analytics is also a tool that you can use as an assistant to monitor your site’s performance and whether your content marketing strategy is working properly.
The more you use Google Analytics, the easier it will be to focus your time on data that will have a big impact on your site.
3. Google Search Console
Google Search Console is another popular tool that master content marketers often use to see how their site is performing. This tool will check your site’s health thoroughly.
Apart from reviewing the overall health of your website, there are a few other things you can do with this tool. Like seeing if your targeted keywords are working your way, you can click on the “Search Analytics” menu and click the Position box to see more about the average position for all keywords that appear on Google Search.
4. Google Trends
Google Trends Google’s favorite tool for finding fresh ideas for blogs. If you want to play with fresh content, you can see the latest trends that people are often looking for through the Google search engine.
With this tool, you can browse any topic to see what’s trending. You can also see stories that are trending at this time.
Google Trend is very easy to use, even beginners will have no trouble using this tool. You just type in your topic and review what Google will produce. And from these results you can immediately put it in your writing and be ready to compete with others.
5. Google Sheets
A content marketer will always need a system to store data from the analysis of tools such as Google Keyword Planner and others. To make it easier for you to process this data, Google has a tool called Google Sheet or Google Sheets, these tools are similar to Microsoft Excel but can be used online and data stored in the cloud. With Google Sheet you can share data with your team directly and because it is cloud-based, anyone can access it from anywhere as long as they are connected to the internet.
Google Sheets is one of the simplest and most efficient tools you can use to record data, track changes and collaborate with others.
Google+ is a social media like Facebook made by Google. Even though Google plus is not as popular as other social media, it is still a favorite for bloggers to share content. And because it is owned by Google then sharing your content articles on Google+ can have a good impact on search results rankings.
As a content marketer, you can use Google+ to:
- To share content with your followers.
- To develop your network of contacts.
- To find content that can impact your business.
So from now on, apart from using social media such as Facebook and Twitter to share your content, also share your content with Google Plus.
Gmail is the best email out there, with Gmail you can connect with anyone to help you work as a content marketer. Sending and receiving messages both text and files is very easy using Gmail.
Gmail is also my favorite tool that I always use every day. By having a Gmail account you can use all other Google product tools.
If you use Gmail in depth, you’ll find tons of cool built-in plugins that can help make your job easier.
8. Google My Business
If you have a business, you should take advantage of Google’s free tools for content marketers, Google My Business You can use it to enter your business information including phone number, address, business category, business information and a button to your site.
The benefits of using Google My Business are:
- The opportunity to put your business in front of customers who are interested in what you have to offer.
- People can learn more about your company, based on the information you provide.
- Display images to show how unique your company is.
- Displays customer reviews.
Content marketing or content marketers not only produce high quality articles, but writing and displaying anything about your business on the internet is part of a marketing strategy, so don’t ignore this for your business, as this will have a big impact on your business.
9. Google Docs
Google Docs is an important tool that you can use to write drafts of writing or any kind of material for your content marketer
By using Google Docs, you will get many benefits such as:
- Cloud based
- Files and Data are safe
- Check for spelling mistakes.
- Provide accurate word count.
- Allows you to easily insert screenshots.
- Make it easy to share documents with the whole team.
Sure, you can use other tools like Microsoft Word, but using Google Docs will give you more convenience. It’s a tool that will increase your productivity, easy and efficient to use.
10. Google Calendar
Google Calendar will be your assistant who can manage your schedule and time. The job as a content marketer, of course, will have many strategies that need to be implemented and all must go well and correctly.
By scheduling what steps you take will be appropriate and you can maximize the use of your time.
Here are some key points you can get with Google Calendar:
- Create events for the most important marketing tasks.
- Share schedules and tasks with team members.
- Make the most of the time
Above are the 10 free Google tools you should use for content marketers. These tools are the most popular tools used by master content marketers. Hopefully this article was useful for you and good luck. 🙂