The 10 Most Important Functions of WordPress SEO by Yoast – If you have a site with the WordPress web platform, and you are knowledgeable about what is SEO, then chances are you already have a plugin that can help in that SEO optimization, one of which is the WordPress SEO plugin by Yoast that you have installed.
But considering the fact that many users use only a few features in the plugin, not everyone will take full advantage of the overall capabilities of this plugin. In this post I will show you the 10 most important functions of WordPress SEO by Yoast, and how to take advantage of them for your own website.
Create XML Sitemaps
Proper organization is a must for SEO, and an important part of that, is an XML sitemap. After installation, WordPress SEO by Yoast can create an XML sitemap, and it consistently updates when you create new content. You can easily change your XML settings in SEO settings »XML sitemaps in your WordPress admin dashboard.
Automatically Submit XML Sitemaps to Google / Other Search Engines
Another important SEO function of Yoast is referred to as ping WordPress, WordPress SEO by Yoast automatically submits an updated sitemap or sitemap for Google and Bing. This can help search engines quickly add new content, and always update any changes you make to the index. Under XML sitemap options you can also tick ping Yahoo, and Ask.com every time you post a new chunk of content.
Create Custom Meta Header / Description
With the Yoast plugin, you only write two headlines, one for people, and one for search engines. You should also add a custom meta description for your content as well. Not only does it help with targeting the right keywords, you can also come up with really compelling descriptions that let more people actually select your page while browsing for search results. You can fill in the title, description and keyowrd in the SEO box that is already available under Post editor / Page.
Check Keyword Focus
You can easily and quickly check that your keywords match keyword density, among other factors, and you also get suggestions for improving page / post url / slug, and other things that impact your SEO page. With the help of this focus keyword you can determine the right keywords and you can compete in search engines for the topic of the article you are discussing. You can simply enter your keywords in the SEO box in posts / pages and see what appears underneath.
Creating Easy Redirect Pages
If you update posts or content pages on your website but your old posts are still receiving heavy traffic, it can be a good idea to add a simple redirect for the new version of the page. This can indirectly help your SEO by providing visitors with more up to date and clear information.
Breadcrumbs can make it easier to navigate a site, and a specific area of a page you are currently visiting. Breadcrumb is very important to make it easier for visitors to find out which page they are reading.
Not only that, breadcrumbs also help your visitors navigate your website, but they can also help Google (and other search engines) find out if / how your website relates to a particular topic or keyword. You can enable breadcrumbs under the internal linking options.
Under the permalink options you can access several different functions which can be very useful for the right site. This is where you can set a URL or slug for a post or page.
Automatically Removes Stop Word from Slug
As the name suggests, this function removes stopwords from the slug. This basically means that if you don’t type a specific slug for each post, the stopwords (that Google recommends removing them from URLs because they offer no meaning) will be automatically removed. As little things like this are often easy to forget, it can be very useful to keep them activated. View Stopword list
Can Edit Title / Description Massively
If you already have a lot of articles and you just installed SEO by Yoast, you can edit and add titles, descriptions and keywords quickly without having to enter one page at a time to edit. Imagine if you were to edit the title and description by opening one page at a time then you got a job that took a lot of time and was tiring.
Hide certain posts / pages from search engines
Studying SEO and using an SEO plugin you want your pages to be indexed in search engines and compete for first place, but there are times you may want to hide certain pages from search engines. Say you have a special promotion for your email subscribers, and you set up a quick page with more details, that’s not the page you want Google to display in the search results.
Fortunately, with WordPress SEO by Yoast you can easily choose to hide posts or pages from within the WYSIWYG editor of posts or pages. You can set it in Advance, and change the “Meta Robots Index” to ‘noindex’ as shown below.