10+ Ways to Get a Large Audience on YouTube Videos – You might produce great video content and run a great YouTube channel, but if you don’t put much effort into promoting it, gaining new viewers and subscribers can be very difficult.
Think of it as a Funnel. To become your subscriber, someone has to find your video through YouTube search or through a referral link, then maybe they will watch your video, and then if they find your video interesting enough, they will subscribe or subscribe to your YouTube channel.
However, when you are just starting out, it can be a tricky thing. Say, out of 10 people who have found your video, only 8 will probably choose to watch it, only 6 of them will watch it until the end, and 3 of them will probably hit the subscribe button to subscribe to your YouTube channel.
In this article, I’ve put together best practices to help you provide a way for a large audience on YouTube videos so that your channel gets more attention from viewers.
1. Write a title and description that is relevant and catchy
Speaking the same language as your audience is very important, and while you may want to get creative with titles, you should use the exact terms you want for your video. The YouTube search engine works similarly to Google, so be specific and use keywords your desired audience will use.
If you are unsure about your choice of words or topics? You can take advantage Google Trends, Please go to Google Trends and type in your title or keyword ideas to compare the interest level of each keyword.
Likewise, the description is believed to have little impact on the optimization on YouTube’s search engine, however, that doesn’t mean you shouldn’t ignore that part of the description is blank or just use it to repeat your keywords.
For example, type “Padang cooking recipes” in a YouTube search, and you will see dozens of videos with the same title appear. Chances are, your video won’t catch your potential audience’s attention. In such cases, use the first line of the video description with a catchy sentence to get attention. Use it to explain how your video is different, and why it’s worth watching.
2. Create attractive thumbnails
Many novice YouTube users believe thumbnails are not important because they have no influence on search engines and will not help the video appear on the first page of YouTube.
However, just like descriptions, thumbnails have a tremendous impact on the click-through rate of videos so that YouTube videos have a large audience. In other words, a video seeker is often attracted by thumbnails that look more attractive and professional. So make sure you make the best possible thumbnails to get them interested in opening your video.
3. Organize videos into playlists
There are two invisible benefits when creating playlists. First, along with thumbnails, playlists keep your channel organized and easier to navigate. That means, viewers tend to spend more time exploring topics they are interested in. Second, playlists bring optimization value and help you appear in search results.
Well organized playlists, playlist titles and descriptions are additional information for YouTube’s algorithm to understand what your videos are about. So make sure you don’t lose the opportunity to repeat keywords and increase the chances of your video being found so that your YouTube video has a bigger audience.
4. Start the video interesting
Did you know that the attention span of the average person today is between 8 and 12 seconds? For the vlogging industry, that could mean that if you don’t grab your viewer’s attention in the first seconds, they’ll likely abandon your video.
To see how attention grabbing your video is, open it Creator Studio → Analytics → Audience retention. The graph shows the percentage of viewers decreasing as the video continues. In the chart below, it can be seen that 40% of viewers have lost interest after one minute, and just over 20% watched the video until the end.
The least successful video is that viewers spend at least 50%, which means they watch the video until midway through. However, if you see that most of your audience only takes up the first 10 seconds or no more than a minute, it means that your video is not catching the audience’s interest in the first place. So, make sure to start off your video on a whim. For example, show snippets of important points or highlights at the beginning of the video.
5. Get to the point
Don’t waste time on long intros or vague conversations. Brian Dean, SEO and content marketing expert, recommends using the “PPP formula”, which stands for Preview, Proof, Preview so that a large audience of YouTube videos.
According to Brian, once you get someone to watch the first 15 seconds of your video, chances are they’ll watch it until the end. To do that, use those precious seconds to tell viewers about your video, explain why they should trust you, and add a short teaser or peek to spark interest and motivate viewers to stay put until the video ends.
Resist the temptation to use special effects – they are often annoying. Play around with minimalist contoured text and smooth transitions. To stick to the plan of promoting the YouTube channel for free at no cost.
6. End with a Call to Action
This is what every successful marketer knows: if you don’t ask, people won’t react. Remember about the attention span and world of constant distraction we live in? This is why a call to action is needed.
Even if someone enjoyed your video, there’s a good chance they’ll forget to like or subscribe to your channel. So, I think it’s important for you to remind them to hit the like and subscribe buttons. Since you’ve worked hard to make the video and provide value to the viewers, there is no reason to be ashamed of asking for a little “Love” in return.
Annotations used to be a great addition to acquiring customers, but personal queries are always more efficient. Motivate viewers to become part of your audience by telling them what to expect from your next video, and what’s in store for them.
7. Take advantage of end screens and cards
Annotations are an excellent feature that you should take advantage of, because the combination of cards and end screens is a five times more powerful and authentic way to get viewers engaged with your content. And it supports on mobile and also works great on the YouTube app.
But make sure to display annotations and cards in a minimalistic manner so as not to be distracting, it’s best not to link more than two videos on the end screen.
To make sure your end screen strategy is efficient, go to Creator Studio → Analytics → Interaction reports → End screens. There you can see how many clicks each screen element gets compared to how many times it was displayed.
8. Attention to comments
Absolutely not replying to comments is okay when your channel is big, but when you’re just starting out, make sure to reply to some comments that you consider important as a token of respect for your audience. Encourage discussion on your videos, ask questions, create polls (you can use Cards for this), and interact with every comment you receive.
On top of that, there’s a nice bonus here: comments, along with the number of likes and subscribers are a good signal to the YouTube search engine which means that your videos will get more attention.
9. Cross-promote your videos through social media
Cross-promoting your content across multiple platforms is a great way to be found by new audiences. The truth is, you never know how the next subscriber will find your channel: it could be through clicking on a referral link, browsing Twitter hashtags, or scrolling through the news feed on Facebook. Therefore, sharing videos on various platforms is beneficial for growing a community.
Your promotional workflow may include embedding videos into blog posts, sharing them via Twitter, publishing on Facebook and Pinterest. It’s all about repurposing. If you want to sound authentic – compose your message differently for each platform. It might take an extra 10 minutes, however, to pay off in the long run.
To analyze the performance of your cross-promotion strategy, go to Creator Studio → Analytics → Traffic sources → External. You’ll see the exact volume of traffic from websites linking to your video, or embedding it.
Additional Tip: If you have a Facebook page for your channel, you can experiment with promoting your post to a new audience for as little as $ 5 to see if it works well and gets your YouTube video a big hit.
10. Be an active member of forums
Whether you’re a vlogger talking about drone video, a makeup artist, a gamer, or anything else – there are forums and communities for every field. Start participating in communities that share your niche.
Your goal is to make sure people know what you are working on, without being a spammer. Don’t just share a link to your video, but provide your opinion and suggestions, while having a link to your channel in your bio or signature. In this way it will quickly make your YouTube channel and videos a lot of viewers.
11. Collaborate with other YouTubers
It’s very important for YouTubers to collaborate as it’s a way to get new views, and an overall fun experience. And the way to collaborate is a very effective way to make your channel famous and YouTube videos have a large audience, many professional YouTubers do this too.
Reach out to other YouTubers who can provide additional value for your audience. If you are reviewing smartphones, look for other YouTubers who are reviewing smartphone apps or accessories; if you talk about makeup trends, you may want to collaborate with fashionistas; DIY YouTubers can successfully collaborate with each other.
You can even ask your subscribers what other channels they watch to get a better picture of what they are interested in.
So that your YouTube video has a large audience is not an easy job. But if you work hard and do most of the tips above then in the near future your channel and videos will grow to a large audience and subscriber. And don’t forget to always improve the quality of your video content so that your YouTube videos are always anticipated and have a large audience every time you upload a new one. Good luck and good luck